Watch Gigi Hadid Embrace The Ultimate ‘70s Summer Vibe in H&M’s Latest Campaign

Encapsulating a ’70s summer vibe, caught on film by director Bardia Zeinali, the imagined fashion destination — inspired by legendary hotels where artists, thinkers, and icons hung out, collaborated, and completed residencies — is a place where aesthetics are exaggerated and experimental. But this delightful, unexpected, and upbeat retro realm is far more than a summer-loving campaign film. Within Hôtel Hennes’ transcendent environment, stories twist and turn, dreams become a reality, and fashion has no rules. In seconds, you’ll feel swept up by the playful, exciting, and inspired summer scenes, starring Gigi Hadid as the hotel manager.

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