Shopping When You’re Plus-Size Isn’t Therapeutic—Just Ask Plus-Size Women


She’s right — the fashion industry has come a long way since Eloquii, a go-to for plus-size women who want quality clothing that’s also on-trend and affordable, launched in 2012. Luxury offerings have increased dramatically in the last few years with the launch of plus-size designer retailer 11 Honoré in 2017, followed by plus-size fashion editor Lauren Chan’s designer workwear brand Henning in 2019. Fashion brands such as Anthropologie, J.Crew, H&M, and Mango have all introduced extended sizing, and Universal Standard has further increased its already history-making size range. After launching in 2016, Good American has become a good resource for plus-size women to find denim, activewear, and now loungewear that fits their unique proportions well. One brand, Pari Passu, is changing the way plus-size clothing is sized entirely, by designing according to body shape rather than a number.



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