Freja Beha Erichsen, Awar Odhiang, Binx Walton, Loli Bahia and Bethany Nagy Star in Saint Laurent’s Summer 2022 Campaign

We have been living for Juergen Teller shooting the advertising campaigns for Saint Laurent ever since the famed German photographer was commissioned back in 2019 by the legendary French fashion house. The ads have transported us to idyllic locations like Lake Como and the rugged landscape of Iceland. Now Saint Laurent’s Summer 2022 outing whisks us away to Los Angeles. Freja Beha Erichsen, Awar Odhiang, Binx Walton, Loli Bahia and Bethany Nagy become the faces of the season’s chic and high-octane collection posing in front of flashy cars and around a motel.


Once again, a Saint Laurent campaign absolutely enthralled our forum members. “I love it!” exclaimed Urban Stylin.

“I love the colors and the photos against the cars,” wrote guimon.

“I want to be those women,” confessed matheus_s.

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“I’ve become a fast fan of this and very much appreciate the warmth of Juergen Teller’s photography here and shooting the campaign on location in Los Angeles was a good move. The focus is very much on the clothes, which I appreciate also and the casting is terrific. Glorious!” raved vogue28.

“Freja Beha Erichsen looks so effortlessly cool. She’s not a typical match for recent Saint Laurent I think, but when she shows up it’s killer!” noted annikad.

“Awar Odhiang looks like a young Viola Davis. Stunning!” mikel pointed out.

Gonzalo is also a fan of the casting: “I love Freja, I love this.”

Saint Laurent S/S 2022 by Juergen Teller


See more from the spectacular Summer 2022 campaign of Saint Laurent and join the conversation here.

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