Cristiano Ronaldo Spends Millions On One-Off Bugatti Watch


Cristiano Ronaldo is not known for his subtlety. The 37-year-old football legend, who on any given day is the world’s highest-paid athlete, is just as good at splashing cash as he is at scoring goals. He’s got a particular penchant for expensive cars and watches – and his latest purchase combines those two loves.

Earlier today, ‘jeweller to the stars’ Jacob Arabo (founder of Jacob & Co and someone Ronaldo’s bought many watches from over the years) revealed that he’s worked with Ronaldo on a one-off watch that’s designed to match with the star’s personalised Bugatti Chiron hypercar. It’s a three-way collab of gargantuan proportions… And likely one of the most expensive watches of 2022.

The watch seems to be a variant of Jacob & Co’s Bugatti Chiron Tourbillon Baguette model, which retails for over US$1 million. Considering it’s a ‘piece unique’ – and the celebrity + hypercar co-sign – you could easily expect this watch to be worth much, much more than that.

Check out the Jacob & Co CR7 Bugatti Chiron above.

Measuring up at 55mm wide and 20mm tall, this hefty piece of haute horlogerie is covered with 232 white baguette diamonds and 109 black sapphires for a total of 21 carats of gemstones. The mostly sapphire crystal case shows off the watch’s complex tourbillon movement in full, and even features a representation of Bugatti’s signature grille design.

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Like many of Jacob & Co’s pieces, this watch has a rather unusual and eye-catching complication: a miniature replica of the Bugatti Chiron’s W16 engine crafted from sapphire crystal. When you push the right-hand crown of the watch, the ‘engine’ comes to life – the crankshaft turns, the 16 pistons pump up and down and two ‘turbochargers’ on the side of the engine block spin. Bonkers stuff.

Of course, this is pretty run-of-the-mill stuff for Ronaldo. Not only does he own a bunch of Jacob & Co pieces (and Hublots and Richard Milles and Rolexes…) but many of them are diamond-encrusted and/or one-offs, like his $1.5 million Franck Muller Cintree Tourbillon.

Must be nice.

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